Quick Answer
Answer Engine Optimization (AEO) is the practice of structuring content to be featured in AI-powered search results like Google AI Overviews, ChatGPT, and voice assistants. It focuses on direct answers, structured data, and conversational content that AI can easily parse and cite.
The Search Landscape Is Changing
With Google AI Overviews, ChatGPT web search, Perplexity, and voice assistants, many searches now get answered directly—without users clicking through to any website.
This isn't a threat. It's an opportunity. The businesses that adapt will capture attention in ways that weren't possible before.
What Is Answer Engine Optimization?
AEO is the practice of optimizing content so AI systems can:
- **Find it**: Be crawlable and indexable
- **Understand it**: Clear structure and meaning
- **Trust it**: Authoritative and accurate
- **Cite it**: Reference you as the source
The AEO Framework
1. Structure for AI Understanding
Use clear headings and answer questions directly:
Bad: "Many people wonder about the cost of web design..."
Good: "Web design in Melbourne typically costs $8,000-$25,000 for a custom business website."
2. Implement Comprehensive Schema
Essential schemas for AEO:
- FAQPage for Q&A content
- HowTo for processes
- Article for blog posts
- LocalBusiness for company info
3. Create "Snippet-Worthy" Answers
Format answers to be pullable by AI:
- The "What Is" Format: Start definitions with the term itself
- The "Numbered Steps" Format: Clear, sequential processes
4. Build Topical Authority
AI systems trust authoritative sources. Build authority through content depth, breadth, internal linking, and external validation.
The Future of Search
By 2026, we predict 50%+ of informational searches will be answered by AI. Winners will be businesses that provide the most accurate, useful answers.
Need Help with AEO?
Contact us to discuss how to position your business for the AI search era.
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