Quick Answer
Calculate website redesign ROI by comparing pre and post-redesign metrics: (New Revenue - Old Revenue - Redesign Cost) / Redesign Cost × 100. Track conversion rate changes, organic traffic growth, and lead quality improvements.
The ROI Question Every Business Asks
"Is a new website really worth $15,000?"
It's the right question to ask. Here's how to calculate it objectively.
The Basic ROI Formula
Website ROI = ((Revenue Increase - Investment Cost) / Investment Cost) × 100
Measuring Revenue Impact
Direct Conversion Improvements
Before redesign:
- Monthly visitors: 5,000
- Conversion rate: 2%
- Leads per month: 100
- Monthly revenue: $30,000
After redesign (typical improvements):
- Monthly visitors: 5,000
- Conversion rate: 4% (2x improvement)
- Leads per month: 200
- Monthly revenue: $60,000
Monthly revenue increase: $30,000
SEO Traffic Gains
A well-optimized redesign typically increases organic traffic 30-100% over 6-12 months, adding additional revenue.
Combined Impact
Total monthly revenue increase: $60,000
Annual increase: $720,000
Investment: $15,000
ROI: ((720,000 - 15,000) / 15,000) × 100 = 4,700%
What Affects ROI
Factors That Increase ROI
- High-value services
- Poorly performing current site
- High traffic volume
- Efficient sales process
Factors That Decrease ROI
- Low traffic (need SEO or ads)
- Price-sensitive market
- Long sales cycles
Ready to Calculate Your ROI?
Book a strategy call. We'll analyze your current site and project realistic improvements.
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