Quick Answer
Programmatic SEO is a strategy where you create large numbers of similar but unique pages targeting specific keyword patterns, like '[service] in [location]'. Each page is generated from templates and data, allowing you to capture thousands of long-tail searches at scale.
What Is Programmatic SEO?
Programmatic SEO (pSEO) is the practice of creating many pages at scale, each targeting a specific long-tail keyword variation.
Think of Zillow creating a page for every suburb, or Yelp creating a page for every business category in every city.
For Australian businesses, this might look like:
- /services/plumber-melbourne-cbd
- /services/plumber-richmond
- /services/plumber-south-yarra
Why Programmatic SEO Works
1. Long-Tail Keywords Convert Better
"Plumber" is searched 10,000 times monthly but has brutal competition.
"Emergency plumber Richmond Melbourne" is searched 50 times monthly but:
- Has almost no competition
- Shows clear intent
- Converts at 10x the rate
2. Compound Growth
Each page you create targets specific searches, builds topical authority, and creates internal linking opportunities. 100 pages become 500 ranking opportunities.
The CoreWebHub pSEO Framework
Step 1: Identify Your Pattern
Find keyword patterns relevant to your business:
- Location patterns: [service] [suburb]
- Use case patterns: [product] for [industry]
- Comparison patterns: [your product] vs [competitor]
Step 2: Build Your Data Set
Collect the variables: suburb names, industry names, local details.
Step 3: Create Your Template
Design a template that produces unique, valuable pages with location-specific content.
Step 4: Generate Unique Content
Each page must be substantially unique. Include:
- Location-specific statistics
- Local testimonials
- Area-relevant pain points
Our Results with pSEO
For CoreWebHub, we've created pages for 60+ industries across 60+ Australian locations. Results after 6 months:
- 3,600+ pages indexed
- 15,000+ monthly organic visitors from long-tail searches
- 200+ monthly qualified leads
Need Help Implementing pSEO?
Contact us to discuss how programmatic SEO could work for your business.
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