Quick Answer
Melbourne businesses improve SEO through local optimization (Google Business Profile, local citations, location pages), technical SEO (speed, mobile-friendliness, schema markup), content strategy (targeting local keywords), and building local backlinks.
SEO in 2025: What's Actually Working
SEO has changed dramatically. The old tricks don't just fail now, they get you penalized.
What works in 2025 is simpler: create genuinely useful content, make it technically sound, and build real authority in your niche.
Local SEO: Your Foundation
For most Melbourne businesses, local search is where the money is.
Google Business Profile Optimization
Your GBP is arguably more important than your website for local visibility:
- Complete every field
- Choose precise categories
- Add photos weekly
- Respond to every review
- Post weekly updates
Local Citations
Ensure your NAP (Name, Address, Phone) is consistent across:
- Yellow Pages Australia
- True Local
- Yelp Australia
- Industry-specific directories
Technical SEO Checklist
Speed Optimization
- Target under 2-second load times
- Optimize Core Web Vitals
- Use a CDN for Australian visitors
Schema Markup
Essential schemas for Melbourne businesses:
- LocalBusiness
- Service
- FAQPage
- Review/AggregateRating
Content Strategy for SEO
Keyword Research for Melbourne
Target local intent keywords:
- "Best [service] Melbourne"
- "[Service] near me"
- "[Service] Melbourne cost"
The Hub and Spoke Model
Create content clusters around your main services with internal linking to build topical authority.
Measuring SEO Success
Track these metrics:
- Organic traffic
- Keyword rankings
- Click-through rate
- Conversion rate from organic
Need Professional Help?
SEO requires time, expertise, and consistency. Contact us to discuss how we can help your Melbourne business dominate search results.
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