Technical SEO Audit: The 47-Point Checklist We Use for Every Client

Why Technical SEO Matters

You can have the best content in the world, but if Google can't properly crawl and index your site, it's invisible.

Crawlability Checklist

Robots.txt Configuration

• [ ] File exists at domain.com/robots.txt
• [ ] Not blocking important pages
• [ ] Sitemap location specified

XML Sitemap

• [ ] Sitemap exists and is valid
• [ ] Submitted to Search Console
• [ ] Only includes indexable pages

Internal Linking

• [ ] All important pages reachable within 3 clicks
• [ ] No orphan pages
• [ ] Logical site structure

Indexability Checklist

Canonical Tags

• [ ] Every page has a canonical tag
• [ ] No conflicting canonicals
• [ ] HTTPS versions canonicalized

URL Structure

• [ ] Clean, readable URLs
• [ ] Consistent lowercase
• [ ] Hyphens for word separation

Page Speed Checklist

Core Web Vitals

• [ ] LCP under 2.5 seconds
• [ ] FID under 100ms
• [ ] CLS under 0.1

Resource Optimization

• [ ] Images in WebP format
• [ ] JavaScript minimized
• [ ] CSS minimized

Mobile Checklist

• [ ] Passes Google's Mobile-Friendly Test
• [ ] No horizontal scrolling
• [ ] Tap targets adequately spaced

Schema Markup Checklist

• [ ] Organization schema on homepage
• [ ] LocalBusiness schema (if applicable)
• [ ] Breadcrumb schema
• [ ] Article schema on blog posts

Tools We Use

• Google Search Console
• PageSpeed Insights
• Screaming Frog
• Ahrefs Site Audit

Want a Professional Audit?

Contact us for a comprehensive audit of your website with actionable recommendations.